Kentucky Bourbon Affair attendees get to indulge in some Louisville Water, too
Appreciation of Kentucky bourbon and related traditions is the focus of the Kentucky Bourbon Affair. From the curious to the curators of top-quality bourbon, hundreds if not thousands of bourbon drinkers will partake of the best of Kentucky distilleries’ offerings during the six-day event, June 5 to 10.
Louisville and the surrounding Bourbon Country welcome attendees to the Kentucky Bourbon Affair, a program of the Kentucky Distillers’ Association. Attendees have unique opportunities to experience the commonwealth’s much-feted adult beverage during a jam-packed week of 44 events — more than a dozen of which were sold out a week in advance of the opening day.
While enjoying their bourbon, participants will also have a chance to partake of one of Louisville’s purest, cleanest and most affordable beverages — Louisville’s water. As one of 10 sponsors of the Kentucky Bourbon Affair, Louisville Water Company will provide its product to participants alongside Kentucky distilleries in its Quench Water Bar. Guests can enjoy their Louisville Water straight, on-the-rocks or with an infused twist of fruit and herbs. From the June 5 opening event at the Frazier History Museum to hydration stations set up throughout the new downtown Louisville Omni hotel, Louisville’s highly ranked, great-tasting water will pair nicely with the bourbons.
Tastings are not limited to bourbons during the Kentucky Bourbon Affair. On Saturday, June 9, Louisville Water will host a taste test similar to ones offered during distillery tours. Guests can sniff, swirl and sample Louisville’s tap water and a get a sense of the chemistry that goes into producing the high-quality, abundant resource. Louisville Water concludes its Kentucky Bourbon Affair participation with the Quench Water Bar at the Bourbon Badass Brunch on Sunday, June 10, at The Henry Clay event venue in downtown Louisville.
“Louisville Water Company is pleased to have this presence at the Kentucky Bourbon Affair,” said Kelley Dearing Smith, Louisville Water’s Vice President of Communications and Marketing. “We see our role as assisting with the social responsibility message that encourages attendees to stay hydrated while enjoying their bourbon. Everyone wants to be sure our guests stay safe while enjoying Kentucky’s great bourbon.”
Social responsibility messages such as “two drinks, one water” are important to purveyors of bourbon as they want patrons to savor their products yet not over indulge. “Louisville Water Company’s participation ensures hydration and moderation are featured as attractive and aspirational elements of the Kentucky Bourbon Affair experience,” said Ali Edelstein, Director of Social Responsibility for the Kentucky Distillers’ Association. “KDA is proud to showcase our ongoing partnership with Louisville Water Company at this celebrated event.”
Louisville Water also plays another role where bourbon is concerned. Its top quality makes Louisville Water a key ingredient in bourbons produced in the company’s service area. “We also realize that by tasting the purity of Louisville’s clean, high-quality water, participants will get to learn the significance of Louisville Water’s role in the production of excellent bourbon,” Dearing Smith said. “That message is important to distilleries as well as food and beverage makers of all kinds.”